OUR STORY

Welcome!  In case you’re wondering, our name is pronounced “Loo-Vee.” 

NOVEMBER 2023 UPDATE

As of today, we are officially closing the ecommerce operations of Luvi Beauty (scroll below for details on what's next).

We launched in August 2017 and, for six years, we’ve curated emerging beauty. On our path to discovery, we grew to 600 products from over 30 brands.  In the early days we were all about:  SKINCARE, SKINCARE, and SKINCARE.  As such, we offered a wide variety of solutions to treat all skin types and practically every skin concern from acne to dullness to wrinkles.

As we grew, Luvi Beauty boasted an assortment that also included Makeup, Nail Care, Bath & Body, Hair Care, and Wellness.  In addition, we expanded with items for the home including Candles, Home Sprays, and Scented Oils because we believe that beauty is part of a holistic self-care ritual that includes the environment around us. 

Here at Luvi Beauty, we were proud to offer a premium collection of innovative brands that tap into beauty secrets, ingredients, and rituals from the United States and around the world.  Our brand partners are committed to quality and excellence.  Thus, it’s not surprising that they’ve been featured in the industry’s leading beauty and fashion magazines and blogs.

Whether you’re in your 20s, 30s, 40s, or 50+, our aim was to make Luvi Beauty the ideal online retail destination for women who wholeheartedly embrace their femininity and who are empowered by looking and feeling their best in any situation. 

STAY TUNED FOR OUR NEXT CHAPTER

There is so much history that this evolution is bittersweet.  However, like in all great books, when one chapter closes, another exciting chapter begins.  That’s why we’re thrilled to announce that there will be a new chapter for LUVI BEAUTY.  It’s too early for details but we’re confident that you’re going to appreciate what’s next.  We invite you to check back periodically to see our progress. 

Until then, Take Care!